Tuesday, January 31, 2012

Pink Suite or... Pink Collar?


I subscribe to Smithsonian magazine and thoroughly enjoy the eclectic mix of articles within each issue.  Recently, I read a profile of Lucy Jones, who is one of the foremost seismologists in the world today.  Lucy is 57 years old and grew up during the 50’s and 60’s when girls weren’t expected to pursue a career, let alone one in the sciences.  Lucy aced her high school science aptitude test, and her high school counselor accused her of cheating. In a quote from the article, the counselor stated, “Girls don’t get those kind of scores.”  Really?! Further, one of her other teachers suggested that she attend Harvard because “they have a better class of men to marry.”  She chose Brown and studied physics and Chinese but took a geology course during her senior year… the rest is history.   Jones eventually obtained a PhD in geophysics from MIT.  I guess “girls” can do well in science, what do you think?

In reading her story, I was reminded of an interesting story involving a colleague of mine – Dr. Janet Solomon.  Janet is a professor, a published author, an expert on financial planning and management.  Yet, in finding her way into a challenging and fulfilling career, she dealt with bias and obstacles similar to Lucy Jones. 

Janet’s Story

“I was a liberal arts student majoring in Germanic languages at Syracuse University in the 1960’s, but I had grown up the daughter of an economist and had heard economic and financial discussion at the dinner table all my life.  After my academic advisor insisted a girl was not eligible for admission to the business school, she forced me into an education minor so I would have a career if I didn’t get married and needed one (!).  My intention had been to use the languages to work at the U.N. or travel around the globe.

Despite her advice, I enrolled in the only two business courses that would accept a liberal arts student: economics and marketing.  While all the male business students struggled with the material, I enjoyed the course immensely and earned an A grade.  Although I also thoroughly enjoyed the first half of the marketing course, when the professor returned the graded mid-term exams and I got an A, he commented: “J. Stern is a girl?  A girl got an A?  I won’t let that happen again.” Then he turned to the entire class and said, “I don’t know why they let girls into these classes anyway.  They just take up space that belongs to the boys who will use their education.”  Turning back to me, he added, “From now on, you will sit in the last row, and I don’t want to hear a single word from you for the rest of the semester.”  I got a C for the course, as did the only other two girls in the class.  It really didn’t matter what we did on our papers and final exams.

After many years working in business, in 1973 I decided to go for my MBA degree. Not sure whether I wanted to major in marketing or industrial relations, I decided to visit the lead professors in each of these fields.  The marketing professor suggested that women might not be well suited for business and since I was married, I would probably be starting a family, so an MBA degree might not be as useful to me as perhaps a degree in home economics! 

Six years later, at a different university in a more sophisticated city, I discovered not much had changed when I decided to get a doctoral degree.  By 1979, I had acquired the MBA in labor relations and made the transition from industry to academia.  Once more I visited the lead professors in marketing and human resources.  This time the marketing guru wanted to know what exactly I was willing to do about his loneliness in order to get my Ph.D. in marketing?  His expectations were clear as his eyes traveled anywhere over my body except my face.  Now I was a few years older and wiser, so I responded that I would have to confer with my husband, who was a lawyer and a professor at the law school of the same university.  Would the marketing professor like to meet him?   There is nothing as sweet as a great comeback. I got the Ph.D. in human resources and labor economics, but what is it about marketing professors? “

Now, you might be tempted to say, “Okay, that was then but in today’s world, we women don’t have that type of bias to deal with.”  I say, don’t be too sure. 

Need I remind you of the famous Larry Summers debacle?  In January 2005, Larry Summers, at the time the President of Harvard University, gave a controversial lunch time speech to a group of Harvard faculty members on the topic of why there were few female professors in the science and engineering fields. He suggested that it was attributable to a "different availability of aptitude at the high end" between men and women, rather than patterns of discrimination or socialization. 

The good news:  the backlash was immediate and severe.  Larry Summers ended up with a “no confidence” vote by his Harvard colleagues and resigned from his position in 2006.  The bad news:  he publicly stated what I suspect many men and, dare I say, some women in positions of influence throughout our society – that is, academics, corporate and government leaders, legislators, etc., privately believe:  most women do best as “pink-collar” workers.  Give us a classroom of kids to teach and we’ll excel, offer us a job at a hair salon and we’ll make you look beautiful, put us on a talk show and we can gab with the best of them… just don’t ask us to understand the derivatives market or predict earthquake patterns, or discover a new medical protocol.  We just don’t have the intellect for that type of left-brain thinking. 

Is there any truth to the bias?  How do we break this pattern of belief that influences women from childhood on up?  What do you think? 



Thursday, January 26, 2012

In The Beginning... There was Marriage

Several years ago my friend and colleague, Kathy Kadilak and I began collecting stories of women from "our generation" who were entering the workplace in the 60's, 70's and 80's.  Our mission was to curate these stories because we believe that in order to gauge where we're going, it's always good to know where we've come from. Creating a context of our journey so far is crucial to understanding why we want the things we want, and ultimately, how to get them.
This first story came from my Aunt Peggy
I thought I would grow up, get married, have children, and live happily ever after. I went to college, mainly to find a husband (although I'm not sure my parents saw it that way) rather than to educate myself for a career. I jumped around in different majors from music to undecided and ended up in English lit. It was a great major but as I saw it, it didn't really "train" me for anything, unless I wanted to go on to school and get a secondary teaching credential. No one ever suggested I go to graduate school and get a PhD so I could teach college English. I was an average student. But I know average male students who were counseled to attend graduate school.
In 1961 I began to panic toward the end of my senior year because I didn't even have a boyfriend, let alone a potential husband. That meant I was going to have to get a job and support myself. Most of my friends were education majors and were going to be teachers.
The college guidance counselor was determined to help me find a job and periodically gave me leads. I didn't follow up on most of them because I thought the jobs were beneath me. Then he told me Sunset Magazine was looking for an editorial assistant. Once I went to the interview, I knew I wanted that job. Fortunately, I got it and worked there for 21 years.
After 21 years I started a whole new career in fundraising and later, at the same place, in public relations and book publishing. Although my liberal arts college education didn't train me for anything specific, it did give me a good background for doing a variety of jobs. These jobs have been very fulfilling and, as a widowed mother, have allowed me to raise my daughter into a wonderful adult.
We will be sharing several more stories from this time, many with a similar theme in the beginning and always, for the story teller especially, an unexpected ending.
Despite the seemingly unchanged approach in which many people continue to work, i.e. traditional office setting, long hours and the expectation that to succeed it is essential that you play the part, we hope to show you that one by one, women have been breaking the mold.

Friday, January 13, 2012

Redefining Success

I recently read an article in Financial Post called Key to women entering the C-suite may just be a hero. I hate the idea of needing a hero to sweep the damsel safely into the palace i.e. C-suite. That’s right up there with all every woman really wants is a good man. In fact, all we really want is to be able to eat as much as we want without getting fat (I'm kidding!).

The premise of the article is that women greatly benefit from having a male sponsor as they work their way into the C-suite. The reality of this idea doesn't actually come as a surprise; if any one of us wants to gain access to an exclusive club we know it is best to go with someone who is already a member.

The article continues with research statistics: "The numbers are stark: while women make up 34% of senior management, they comprise only 3% of Fortune 500 chief executives. Meanwhile, in companies of more than 5,000 employees, 34% of senior management roles are held by women, but only 21% at the executive level." The article goes on to provide the question AND answer, "So why are women still facing an uphill battle? The answer lies in the expression, ‘It’s not what you know, it’s who you know.’ ”

This is where I take a right turn and the article takes a left. I believe it is what you know, not who you know that is driving women from the traditional, male dominated C-suite, into what I will call the Pink-suite. I left the traditional workplace for the Pink-suite 25 years ago to start my own company. I risked everything because, for me, that was easier than complying with the unbendable culture that I would have had to live in to get ahead.

I am joined by millions of women who have also chosen the challenging path of building their own companies verses working their way through the 20th century workplace while living in a 21st century world. This is why businesses, in which women who have 50% or more ownership, represent 46% of U.S. companies.1

"If you can't beat'em, join‘em" This is a message we have all heard, but the message this entrepreneurial trend delivers is, "If you can't join'em, leave them". Notice I don't say "beat them" because in the Pink-suite, it isn't about beating, it is about succeeding, not in the multimillion dollar, board member, private jet, CEO kind of success, but the success that comes with the freedom to define it for ourselves—to not measure success with same yardstick used by C-suite occupants.

This change, this trend, this revolution reminds me of a great country that was a world power for hundreds of years and then, one day, a small group declared their independence from the oppressive rule. This group started their own country, with different beliefs, different ideas of success and before anyone knew it… A new world power was born.
The Pink-suite Blog is dedicated to sharing stories from women who have defined success for themselves by stepping away from tradition and declaring their independence. Do you have such a story to share? Please let me know and we will share it in this blog.



1 The American Express OPEN State of Women-Owned Businesses Report - A Summary of Important Trends, 1997–2011 (http://media.nucleus.naprojects.com/pdf/WomanReport_FINAL.pdf)